Lifestyle
What’s involved
Having spent years in the back country of New Zealand, using countless brands when exploring, it has helped me develop a keen eye for opportunities where brands can get involved and showcase how they fit in to this world
Brief:
Launch the Howdy dating app in New Zealand. After the successful launch in Australia I have worked with the founder of Howdy to bring it to the NZ market. I project managed the video and photo content during launch, including talent, clothing and location. We successfully reached 1.3 million NZers in the launch and have continued to grow it further with content creators around NZ
Brief:
Shoot content for the new hunting/hiking sock range ahead of its launch at Fieldays in 2026. This involved going out and creating photo content in the Hakatere Conservation Park in Canterbury
Brief:
Shoot content for the Huntaway Run Co brand that shows how capable it is in the New Zealand back country. Including the clothing and dog go bites in the mix too
Brief:
A mix of content that has been shared across various social media channels including NZ Farming and CamperMate
